I watched businesses treat social media like a checkbox instead of a channel with its own physics — so I went all in on it.
I'm a strategist who loves analytics and lives for watching content go viral. It starts with your USP: the actual reason someone follows you instead of your competitor. Everything else gets built from there.
You're already putting in the work. It's just not landing yet.
That's rarely a posting problem. It's a positioning one.
I build the point of view, the hooks and the plan that make people stop — the kind of strategy you can see in the analytics, not just in the sales pitch.
Tell me where you're stuck. We'll start there.
Every one of these starts with a short form, so I show up already knowing your brand.
Best if your content is good but nobody's stopping.
Best if you want a strategist in your corner every month.
Best if you have ideas but no throughline.
Not sure which one? Tell me where you're stuck and I'll point you to the right fit — I read every one of these myself.
Your business, your people, and where you're actually stuck. Takes a few minutes.
I go through your account and your competitors myself, and work out what's genuinely landing in your space.
Hooks, a point of view, a content plan — written for your audience, in your voice, not a template.
Everything's yours to use straight away, with notes on how to run it so it doesn't just sit in a folder.
Want more, want it monthly, want it off your plate entirely? The door's open — and it's completely fine if this was all you needed.
The Hook Pack is usually back with you within a few days. Strategy takes about two weeks, because I go through your account and your competitors properly before I write anything.
The short form, and honest answers in it. If you have analytics or a few posts you think went well, send those too — but you don't need anything polished to start.
No. Plenty of what I write works as carousels, captions or voiceover. If you do want to be on camera, the hooks are written to be said out loud.
Almost certainly. I've worked across healthcare, wellness, med spa, food and drink, home and garden and B2B — and the method travels, because it starts with your audience rather than your category.
Tell me where you're stuck and I'll point you to the right fit. If that's the smallest package, I'll say so — and if I'm not the right person at all, I'll tell you that too.
Yes, and most people do. Plenty start with hooks, see how they land, and come back for strategy when they're ready. There's no pressure either way.